All Private Service Professionals and Providers are invited to the June meeting of the Domestic Estate Management Association.

Riviera 31 LA
This month’s meeting takes place in Riviera 31, the outdoor patio bar
at Sofitel Los Angeles at Beverly Hills. 

“Cousu main” – Quality Customer Service

Brian Bechel, Director of Human Resources at Sofitel Los Angeles, not only has years of experience in hotel operations, but has experience staffing large estates as well.

This month Mr. Bechel will introduce the Sofitel philosophy of “cousu main,” or “tailor fit,” which focuses on noticing  the small details about a guest which can be incorporated in customer service to make an emotional connection.  Aspects include,

sofitel suite

  • Preparing for the arrival of house guests
  • Observing body language to anticipate needs
  • Members will visit a Sofitel suite to see how it is readied for arriving guests


DEMA’s 20-minute presentations will provide valuable information to help you help maintain your estate.

The remainder of meetings are devoted to networking and exchanging solutions with other private service professionals.

We hope you will join us!

This month’s meeting is open to members and non-members free of charge.  Attendees will be responsible for their own beverages.

About the Speaker

brian bechel head shotBrian Bechel, Director of Human Resources for Sofitel Los Angeles, is responsible for the day-to-day operation of Human Resources and payroll department. He has played a significant role in the successful transitions of Hotel Sofitel, a three star property into Sofitel LA, a four star luxury hotel.

He has participated in recruiting, hiring and training of over 180 employees upon completion of hotel renovation, and wrote and implemented new grooming and service standards in conjunction with the writing and implementation of new employee hand book.

He has become responsible for hotel operations since the departure of General and Hotel Manager including Front Office, Food and Beverage, Accounting and Spa.



When Where Ribbon

Tuesday, June 24th, 2014, 7:00-9:00 PM (PDT)

sofitel LA

Riviera 31
Sofitel Los Angeles at Beverly Hills

8555 Beverly Blvd
Los Angeles, CA  90048

Business Casual

Valet parking for $8 at entrance.  Public parking at Beverly Center.


Please RSVP by Monday, June 23rd or sooner.

Organizer ribbon

Kelly Larson


The Domestic Estate Management Association provides an educational platform for Private Service Professionals interested in creating a better career.


Our membership consists of:
Butler, Caretaker, Domestic Couple, Elder Caregiver, Enlisted Aide, Estate Manager, Executive Personal Assistant, Family Office Employee, Household Manager, Houseman, Housekeeper, Major Domo, Nanny, Personal Assistant, Private/Personal Chef, Private Jet Staff, Property Manager and Yacht Crew.